Pricing Guidelines

Custom Rod Building is a unique process.  Each piece is designed with a customers input and suggestion and varies from each rod : hence custom rod building.  There are literally thousands of options and component mixtures to choose from which presents an impossible method on setting up a fixed pricing structure.

On the flip side of that, I do my fair share of “assembling” rods from factory components.  Even a rod setup correctly using components that aren’t fancy or unique will out perform a good majority of rods in it’s class.

First and foremost as a prospecting customer, you can expect to pay the MSRP of materials plus any shipping costs due to ordering. A deposit is required for the payment of these materials.  If you have a blank you’d like to send me to build, there is an up-charge for that as well. Once the deposit is received, the materials are ordered and the build can begin.

I do have baseline model quotes and general ideas of how much rods will cost, however I will include a disclaimer so as not to waste time.  I cannot make you a rod for cheaper than you will pay at a big box store (in the majority of cases).





Once all components are settled and agreed upon, the customer is provided with a firm, hard copy of a quote. Please click the example to the right to see how a quote will look once it is sent to you.

Quotes are not binding contracts, however, please respect my time if I quote you a rod or go back and forth with email correspondence to not take my price compared to another rod builder who can do the same thing for just a little cheaper to get the order.  You can be  assured that you will not be receiving a rod that is quality enough to surpass something you would buy from a retail outlet, let alone a piece that can be considered truly custom.  Also, I ask that further respect my time and do not leave a 20 email chain at a dead stop, telling me one way or the other is the respectful thing to do given I have lent my time to you.

Labor Charges

The labor charge for building a rod is determined by these three structures. This is what the customer is expected to pay after materials are ordered in and assembly begins. Until all labor is paid, the rod will not be shipped. No exceptions!

  • Guide Labor – Wrapping and Finishing (Per Guide)
  • Handle and Reel Seat – Gluing/Lathing/Boring/Reaming (Per Hour)
  • Decal Application (One Time Charge)

Billing Process


Billing for your custom rod is rather simple. Two invoices are issued in total, one for a deposit and one for the labor charge/shipping at the completion of the build.

The customer is responsible for paying for all components used in the build in the form of a deposit. Once the money is transferred to me, I hold the responsibility of ordering your materials from one of many distributors. A receipt will be issued once all the components arrive.

The second invoice is for the labor charges that accrue once finished with the build. These charges are outlined in the quote and must be paid before the rod can be released. There is absolutely no exceptions.

Methods of Payment are simple, I can accept:

  • Pay Pal –
  • Square Credit Card Payments
  • Check
  • Cash In Person
  • Money Order


I use Fed Ex to ship completed rods and components, if there is another carrier that you provide, please make arrangements with me before your shipment leaves. Customers ordering specialized parts that I do not have in stock are subject to paying accrued shipping charges, as well as paying for shipping at the time of the completion of the rod. All rods are packaged within bubble wrap and inserted into a PVC tube to ensure no damage occurs during transit.

Warranty Information

Rod blank manufacturers will back their blank against faults in craftsmanship, and when buying a rod a warranty card direct from the blank manufacturer will be provided to ensure your investment. I myself guarantee finish and component installation to perform to the highest quality standards and will stand by these statements in an event of failure. Any blank failures will be handled by the manufacturer, and a handling fee will be included for replacing and rebuilding the blank or section that has been broken. Whatever components are able to be stripped off the broken section and placed on the new one will not be charged for additional components.